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Evisu hires chief executive

Denim brand Evisu has hired denim aficionado Scott Morrison as global chief executive.

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been charged with reinvigorating the brand. He left Earnest Sewn just two months ago.

Morrison is expected to move Evisu away from its heavily branded, streetwear image towards a contemporary style, which will be better suited to European markets.

Morrison is expected to show a taster of Evisu’s new direction at menswear trade show Pitti Uomo in Florence, and young fashion trade show Bread & Butter in Berlin this summer.

The fully overhauled collection will be ready for autumn 10 delivery.

Will Morrison be able to restore Evisu to its former glory? Is a move away from heavy branding the right way to go? Post your comments in the

Readers' comments (1)

  • Scott is a fantastic choice for this job and he will invigorate the brand and not only bring it back to its old glory, but go far beyond that. He has successfully built two denim companies, Paper, Denim and Cloth and Earnest Sewn and has all the ingredients it takes to take Evisu to new heights.

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