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Gap to debut online via Asos

Gap will make its online debut in the UK via young fashion website Asos this august.

Asos confirmed that it would carry Gap womenswear, menswear, kidswear and babywear as well as a range of accessories from this autumn. The offer will be expanded further in the crucial run up to Christmas.

“This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.”

Stephen Sunnucks, president of Europe and international strategic alliances, Gap

Gap president of Europe and international strategic alliances said: “This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.”

Asos chief executive Nick Robertson added: “Choice is the key to the Asos proposition and we are delighted to welcome Gap on board to further enhance the strength of our branded offering.”

Asos sells more than 800 brands via its website. It recently signed Mango, Hackett, Gant and Mini Boden, which will also launch on its site this summer.

Earlier this week Asos reported that sales rose 104% to £165 million and profits beat expectations for the year ended March 31.

Readers' comments (2)

  • I can't believe Gap doesnt sell online in the UK. It sells on the web in the US already they just have never seemed to be bothered about it when actually it would really suit their business. I know what size I am in their T-shirts and trousers and would happily order from them without trying on which is a perfect scenario for the net. Will be interested to see what Gap looks like on Asos and how much customer crossover there is.

    Unsuitable or offensive?

  • Gap's problems stem from the fact it has fallen so far behind the competition. Its stores are dull and its ranges are not much better plus it seems to permanently be discounting - who buys full price in Gap these days? It's shocking it is only going online this year.

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