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Harmont & Blaine hits UK

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Premium Italian casualwear brand Harmont & Blaine is launching in the UK for spring 09. The preppy-inspired range has been taken on by fashion agency De Keyser Fashions, which will handle all UK sales and marketing.

“We’re looking for 50 retailers in the first season for the brand,” said David Angol, UK brand manager at De Keyser Fashions.
“In Italy Harmont & Blaine sits alongside brands such as Zegna Sport and Polo Ralph Lauren, so we are targeting retailers that reflect this positioning. That means indies such as Giulio in Cambridge and mini chain Flannels, and department stores including Selfridges and Harvey Nichols.”

Harmont & Blaine’s offer is dominated by stripedbutton-down Oxford shirts, fine-gauge cardigans, block-striped rugby and polo shirts and vintage-wash jeans and chinos.

Prices range from £12 for acc-essories to £270 for outerwear. Call 020 7734 2039 for details.

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