IMC sets out a survival strategy for menswear
The classic menswear indie market is sure that if brands and retailers stick together, it can beat the recession
Subscriber only content
You must be a paid subscriber to Drapers magazine to read this article and receive complete, unrestricted access to drapersonline.com
Drapers Subscribers:
If you are a Drapers subscriber please sign in with your email address and click submit:
Internet Explorer users - please use the "Sign in" link near the top right of the page to ensure you are automatically remembered when returning to the site



Shearling jackets will be the outerwear trend of the season"


