Premium indie Sarah Coggles has rebranded and redesigned its website, offering customers the chance to buy into the retailer’s lifestyle.
The website, which had not been updated since it launched more than six years ago, now features much more editorial content. It also has a lifestyle section complete with recipes, bike features and street style images, and users can also buy books, music and art.
The York indie, which stocks 200 brands, has also officially rebranded itself as Coggles, dropping ‘Sarah’ from all its fascias.
Coggles’ creative director and chief executive Mark Bage said: “If you like Coggles’ taste in clothes then you’ll like Coggles’ taste in books and food.”
Over the next year, the three bricks-and-mortar stores will begin to house lifestyle products and Bage said he might also introduce features such as pop-up restaurants.
The redesign marks the first stage of a five-year brand development plan, which will see a host of new initiatives unveiled further down the line.
For spring 13, Coggles will introduce a range of designer brands including Dries Van Noten, Maison Martin Margiela and Kenzo.
Bage said these brands had opted to be stocked by Coggles because it could offer a different customer from their usual high-end retail stockists. “They appreciate we are a lot quirkier and our customers have a younger lifestyle,” he said.