Little Mistress launches plus size collection
Young fashion brand Little Mistress is expanding its offering with a plus size collection launching exclusively on Asos today (July 1).
Little Mistress Curvy features 10 styles that will run alongside the main collection.
The autumn 13 range offers UK sizes 16-24 in styles that are either a direct copy of the main collection or will be produced in an alternative colourway that will “flatter the plus size, curvy, body shape”.
Maxi dresses, shorter party dresses and separates will also be available.
Drapers’ Young Fashion Brand of 2012 will also unveil a Petite range in February 2014 with its first collection for spring 14.
The new range will expand the offering of both its main line and premium Gold collection from its current size 6 starting point to a UK size 2. The range will initially be available on the brand’s website before rolling out to key stockist partners.
Mark Ashton, managing director of Little Mistress parent company Concept Fashion, said it was “natural” for Little Mistress to offer sizes from UK 2 to 24.
“We are seeing a huge demand for something that we don’t even supply so it’s quite extraordinary to walk into a ready-made business,” he added. “We have a lot of experience in our team with both petite and plus sized ranges so we are sure it will be a success.”
The brand has also joined forces with Very.co.uk to create a teen collection, expanding the offering of its kidswear label Little Misdress. The range for nine to 16-year-olds will launch later this month, offering four dress styles in sugary pinks and aqua blues for £30 to £50.