Farah launches premium range

Casualwear giant Farah has added a fourth sub-brand to its offer with the launch of Farah Collections.

Aimed at over 35-year-olds, the sub-brand is Farah's most premium range. Developed to reconnect with men who grew up with the brand in its school playground heyday of the 1970s and 1980s, Farah Collections is a 56-piece range comprising polos, knits, casual separates and tailoring.

Colour stories cover three themes, from neutrals and classic primary colours to pastels. Farah Collections sits alongside the brand's original range, Farah Classics.

Farah Collections prices range from £7 for jersey polos to £65 for travel suits. Contact 01376 502345 for details.