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Austin Reed looks to new hire to entice younger customer

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Menswear chain Austin Reed has appointed James Hibbert, co-founder of bespoke tailoring company Dress2kill.

Hibbert, who has joined as development director, was given the role after inviting Austin Reed chief executive Nick Hollingworth to visit his south London shop, according to a report in the Financial Times.

He said: “I am a small minnow in comparison to Austin Reed, but I thought there was an opportunity to inject a bit of enterprise into the organisation and potentially attract a younger audience.”

Hibbert said he aimed to float or sell his Dress2kill business within the next three years.

Austin Reed launched a private members club called The Q Club, based in its Regent Street store, last month. The Q Club is open to customers throughout the UK this month and has a dedicated clubhouse on the third floor of its flagship Regent Street store.

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