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Hugo Boss European sales fall 13%

Total European sales at Hugo Boss fell 13% to €852m (£766m) over the first nine months of 2009 as the brand and retailer was hit by a turbulent northern European and Spanish trading climate.

Total sales at Hugo Boss over the nine months dropped 9% to €1,238m (£1,114m) and the business announced that full year sales at Hugo Boss are expected to be 9% down on the previous year.

Hugo Boss said that wholesale sales fell over the period while the group’s standalone retail business “generated a positive contribution” to the bottom line.

Hugo Boss chief executive and chairman, Claus-Dietrich Lahrs said: “We want to use greater differentiation in our brand portfolio to tap into further sales potential and thus strengthen our competitive advantage.”

There was a slight increase in sales at Hugo Boss in the Americas where sales were 2% above the previous year at €233m (£209m). In the Asia and Pacific region sales were “slightly below” the previous year at €122m (£109m) against €124m (£111m).

Licensing revenues were flat over the period at €31m (£28m).


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