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Pitti Uomo: Resilient mood on Day Two

Exhibitors remained in a resilient mood at Pitti Uomo despite a quiet opening day and a general absence of UK buyers.

“Pitti remains the only international platform for tailoring,” said Rob Van Bilsen, chief executive of Logo International, the company responsible for Jaguar and Van Gils.

Dougie Hood sales director at tailor William Hunt said: “We are holding our prices steady for another season, we have produced a fabulous collection, and opened our shop window to the world by being at Pitti Uomo. We have done our job, now it is up to the buyers to do theirs.”

Anecdotally, exhibitors were convinced that buyer numbers were down on the opening day. “Footfall was light on Tuesday but the momentum will build,” said Michael Sondag, creative director at Hackett.

Commenting on the exit of some of the show’s biggest tailoring brands this season, Sondag said, “From our perspective, Pitti Uomo provides us with a bi-annual opportunity to get our product in front of the best international buyers. That alone makes the exhibition a key date in our selling calendar.”

Notable absentees from the exhibitor list at this, the 76th edition of Pitti Uomo included Italian tailoring heavyweights Canali and Pal Zileri, as well as British heritage brand Aquascutum.

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