Debenhams has opened dedicated online stores at Amazon.co.uk and eBay.
The department store chain, which will announce its preliminary results on Thursday, claimed it was the first department store to make the move on to the online sites.
Debenhams deputy chief executive Michael Sharp said: “A strong presence on the web is essential for any modern day retailer. Our use of Amazon and eBay, as well as Debenhams.com, opens the door to millions of new customers allowing them to shop from our fantastic range of products wherever they are in the UK, all from the comfort of their own home.”
Debenhams will sell its Designers At range including Jasper Conran, John Rocha, Ben de Lisi, Matthew Williamson, Betty Jackson and Julien Macdonald on Amazon.co.uk.
Amazon.co.uk managing director Brian McBride said: “Amazon is delighted to be working with Debenhams and its range of clothing, shoes, accessories and homewares represents a fantastic addition to Amazon.co.uk, ensuring that customers continue to benefit from the widest selection of products from the biggest brands.
“The Merchants@Amazon.co.uk programme provides retailers with the opportunity to sell their products and promote their brand to the millions of customers who visit Amazon.co.uk.”
Debenhams eBay is part of eBay’s new Outlet store and the department store is selling its homewares, electricals and gift ideas on the site.