John Lewis has reported that online fashion sales have performed ahead of expectations since the launch of its revamped site last month.
John Lewis Direct managing director Robin Terrell said that the department store had aimed to generate £8.5m of extra revenue from the relaunched fashion website in the half year to January. However, it is now expected to hit its target in early December.
“The results we have seen have blown us away,” Terrell told the Financial Times.
Sales of clothing online are three times higher than last year, according to Terrell. Womenswear online sales were five times higher than a year ago.
Terrell attributed the majority of this growth to the revamped site and not soft comps from last year.
Brands including Paul & Joe Sister, Tara Jarmon and Rene Derhy were selling well, Terrell added.
Rival retailers including Tesco and Marks & Spencer have revamped their clothing websites.