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The Guardian launches online fashion store

Newspaper group, the Guardian News & Media, has launched an online fashion store. links the newspaper’s fashion editorial content and allows Guardian and Observer readers to browse over 150,000 products.

Readers can then opt to buy the product, at which point they are linked to the retailer or brand’s website to complete the transaction.

The site has been created in partnership with, a fashion shopping search engine which displays products for online and bricks-and-mortar retailers.

The site features 2,000 brands and retailers including All Saints, Whistles, French Connection and Browns.

Rachel Dixon, acting life & style editor for, said: “I’m really excited about our fantastic new fashion store, which stocks fashion and beauty products from hundreds of great labels - from exclusive designers right down to familiar high street names. Now readers can buy the products recommended by our writers with the click of a mouse, or read about the latest trend and find the look in store in moments.”

Readers' comments (1)

  • A good idea if it promotes more independent and new labels and new British designers rather than more of the same old high street catwalk knock offs from the plagaric, uncreative and imagineless multiples!
    One small point though......
    Quote by Rachel 'i'm really excited about our fantastic new fashion store, which STOCKS fashion and beauty products from hundreds of great labels etc' THE REALITY is you DONT STOCK ANYTHING, your just another portal! Zero risk to you as you probably just take a percentage cut on the trabnsaction, no sale no commission but no loss as your risk is as you say spread over the many real retailers and their 150,000 products covering your online store costs! Advertising someone elses products and having links online to the real retailers e-commerce or bricks and mortar alas does not make you a fashion store!

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