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Uniqlo reveals details of Jil Sander sub-brand

Jil Sander’s debut collection for Uniqlo this autumn will be called +J.

+J is expected to go into large Uniqlo stores as well as being sold via the value retailer’s website.

The collection will feature around 40 pieces for men and 100 pieces for women. Price information and an actual launch date have not yet been released.

“The combination of Uniqlo’s knowledge and long experience with fashion basics and Ms. Sander’s sensitivity and creativity will generate considerable benefits…”

The +J swing tag (pictured) reads “Open the Future. Luxury will be simplicity. Purity in design, beauty and comfort for all. Quality for the people. Basics are the common language. The future is here +J”.

Uniqlo’s tie-up with Jil Sander, who is best known for her minimal designs, was inspired given the chain’s own philosophy on quality and minimal basics. Sander, who left her namesake design house five years ago, will work across the chain’s collections beyond the +J range.

Uniqlo said in a statement: “We welcome the opportunity to collaborate with international talents in order to collaborate with international talents in order to broaden and enhance our signature style. We are confident that this co-operation will inspire an ever-growing number of diverse and discerning customers to discover the joy, happiness and satisfaction of wearing truly great clothes.”

“The combination of Uniqlo’s knowledge and long experience with fashion basics and Ms. Sander’s sensitivity and creativity will generate considerable benefits, and we are confident that our +J collection will prove popular with many customers across the world.”

 

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