Customer Insight
Features
The habits of a nation
To help retailers and brands better understand their customers, Drapers commissioned an exclusive report to examine their shopping habits and preferences.
A web of ideas
To launch its research on customer insight, Drapers invited key figures from across the fashion industry to a dinner at Liberty in London to discuss the findings.
You’ve got email
As retro as it may sound in the days of Twitter and Facebook, it’s by plain old email that consumers want to learn about their favourite brands and retailers.
Retail: it’s all in the mind
Knowing what customers think has long been the holy grail, and online technology allows retailers to get inside their heads more than ever. But how should they use this information?
Information exchange
Customer feedback is a precious resource for any business that wants to improve and grow, which is why retailers and brands must offer a variety of rewards to secure the supply of information from shoppers
Why online is a social science
With a frenzy of online marketing activity competing for shoppers’ attention, only those retailers that show they understand their customer will win out
Intro
Turn that data into sales
So successful was Drapers’ supplement on Customer Insight in June that we decided to carry out research delving deeper into the subject of how to capture information about your customers’ buying habits and, crucially, how to turn that data into sales.
In association with
Availability Drives Profit
Torex can help you drive increased customer loyalty and profitability with our in depth understanding of the clothing and footwear sector.
