With more ways to shop than ever before, our expert panel finds that giving customers what they want is becoming even more challenging.
Highlights from Drapers’ latest Customer Insight Report were presented to a group of retailers for their thoughts at our breakfast event in London.
To help retailers and brands better understand their customers, Drapers commissioned an exclusive report to examine their shopping habits and preferences.
To launch its research on customer insight, Drapers invited key figures from across the fashion industry to a dinner at Liberty in London to discuss the findings.
As retro as it may sound in the days of Twitter and Facebook, it’s by plain old email that consumers want to learn about their favourite brands and retailers.
Knowing what customers think has long been the holy grail, and online technology allows retailers to get inside their heads more than ever. But how should they use this information?
So successful was Drapers’ supplement on Customer Insight in June that we decided to carry out research delving deeper into the subject of how to capture information about your customers’ buying habits and, crucially, how to turn that data into sales.