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Customer Insight

Drapers Customer Insight round table

Constructive criticism

Highlights from Drapers’ latest Customer Insight Report were presented to a group of retailers for their thoughts at our breakfast event in London.

Do you mind fashion retailers and brands collecting and analysing information on you if it means that they offer you better products, at the right prices, and are able to personalise the offers and communications they send you?

The habits of a nation

To help retailers and brands better understand their customers, Drapers commissioned an exclusive report to examine their shopping habits and preferences.

Nick Fox Logistics and operations director, WDT and Kevin McSpadden Managing director, More2

A web of ideas

To launch its research on customer insight, Drapers invited key figures from across the fashion industry to a dinner at Liberty in London to discuss the findings.

ASOS

You’ve got email

As retro as it may sound in the days of Twitter and Facebook, it’s by plain old email that consumers want to learn about their favourite brands and retailers.

customer

Retail: it’s all in the mind

Knowing what customers think has long been the holy grail, and online technology allows retailers to get inside their heads more than ever. But how should they use this information?

Tony Hammond

Information exchange

Customer feedback is a precious resource for any business that wants to improve and grow, which is why retailers and brands must offer a variety of rewards to secure the supply of information from shoppers

Ana Santi

Turn that data into sales

So successful was Drapers’ supplement on Customer Insight in June that we decided to carry out research delving deeper into the subject of how to capture information about your customers’ buying habits and, crucially, how to turn that data into sales.

Conversion analysis beyond the last click with AdWords Search Funnels.

Google

Conversion analysis beyond the last click with AdWords Search Funnels.

Torex can help you drive increased customer loyalty and profitability with our in depth understanding of the clothing and footwear sector.

Availability Drives Profit

Torex can help you drive increased customer loyalty and profitability with our in depth understanding of the clothing and footwear sector.

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Digital Editions

Drapers Archive

View digital editions of Drapers magazine

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Next Generation

NextGeneration

A talent nurturing initiative for those in the early stages of their career

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