By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.

Close

Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Close

Peter Bolliger

Chief executive, Clarks

Peter Bolliger has steered footwear giant Clarks through the recession, posting sales gains and winning back market share through promotional activity and much-improved product.

Bolliger went back to the basics of the Clarks brand, promoting its quality and value for money credentials, which was just what customers in this demographic wanted in uncertain times.

Profits dipped slightly by 2.9% to £93.3m in the year to January 31 because of discounting, but that was an impressive performance given the state of most of its specialist rivals over the period.

Bolliger continues to campaign on behalf of the industry for the ditching of anti-dumping duties and will be greatly missed when he retires next year.

Have your say

You must sign in to make a comment.

Related Jobs

Sign in to see the latest jobs relevant to you!

Digital Editions

Drapers Archive

View digital editions of Drapers magazine

More

Next Generation

NextGeneration

A talent nurturing initiative for those in the early stages of their career

More