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Pretty Disturbia opens first store

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TRA Design House’s women’s young fashion brand Pretty Disturbia has opened its first bricks and mortar store.

The label, which launched in 2009 and has a transactional website, has taken a store in Manchester’s indoor market Affleck Palace. The collection, comprising tops, dresses, knitwear, jackets and accessories, will be available with a 70% discount as an opening promotion.

Head designer and managing director Leesa Bertram, said the brand’s growth “would be further enhanced by the new retail outlet over the coming months”.


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Readers' comments (1)

  • Thierry BAYLE

    I am always interested to know if Brands ( and therefore Pretty Disturbia ) who start at wholesale and then venture into retail work with a scientific tool such as the Open To Buy plan.
    The OTB plan is a must have to optimise stock levels and ultimately generate more sales, profits and customer traffic.

    Also the second big question is whether the Brand has well understood the product classification structure and whether it analyses stock and sales with the right amount of classes.


    PS Good OTB plan can help you forecast sales at over 90% accuracy.

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