Arcadia’s Topshop has teamed up with animal rights campaign group Peta to encourage shoppers to pledge never to wear fur.
The retailer unveiled a new window display at its London Oxford Street flagship, designed to urge customers to join the battle against killing exotic animals for their furs and skins.
The display, which will sit in the shop’s main window until Monday, shows a wardrobe bursting with many stuffed endangered and exotic animals. A caption says ‘Keep Wildlife Out of Your Wardrobe’.
Peta’s senior programme manager Yvonne Taylor said: “Through the years, Topshop has set the industry standard for promoting animal welfare, and its latest high-profile display at the heart of London’s busiest shopping street will help save many snakes, alligators and other animal victims of the fashion industry from an excruciatingly painful death.”
Topshop recently picked up a gong at Peta’s Vegan Fashion Awards.