By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.


Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.


Wacoal Eveden appoints creative director

Wacoal Eveden, the parent company behind lingerie brands Freya, Fantasie, Fauve, Huit, Goddess and Elomi, has appointed Franceska Luther as its creative director.

Luthur will head up the development across all brands in the newly created role from April 1.

Luthur was creative director of lingerie brand Myla London from 2006 until 2010. She was most recently a freelance brand developer and worked on brands including brands Janet Reger, By Caprice and Jasper Conran, Myla, Dirty Pretty Things, Kitten Kouture and Coco de Mer.

Wacoal Eveden chief executive Tracy Lewis said: “Franceska has a great reputation in the fashion industry and much proven success in intimate apparel. She has a strong creative focus and this will be hugely valuable in furthering the development of our global Wacoal Eveden brand portfolio.”

Have your say

You must sign in to make a comment.

Related Jobs

Sign in to see the latest jobs relevant to you!

Digital Editions

Drapers Archive

View digital editions of Drapers magazine


Next Generation


A talent nurturing initiative for those in the early stages of their career