Ugg

This is Ugg's first store in Europe, but it will be swiftly followed by an opening in Longacre in London's, Covent Garden later this month. The idea behind the openings is to widen customers understanding of the whole Ugg Australia offering beyond the classic Ugg boot. The 2,500sq ft store features the brand's entire product offer across men's women's and kids and it strategically positions the classic Ugg boot right at the back of the unit to encourage the customer to shop the whole space and get familiar with the total offer of 150 different SKUs. Soft, natural earthy colours pervade the unit as do leather and sheepskin finishes in keeping with the brand. The walls feature open brickwork which has different surface treatments to the right and left of the store which feature women's and men's styles respectively. Kids shoes sits towards the back of the store in its own corner.