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Miu Miu launches online store

Italian luxury label Miu Miu has launched its first online store allowing customers to order its ready-to-wear clothing, bags, footwear, accessories and eyewear directly from the website.

The site from Miu Miu, which is owned by luxury fashion house Prada Group, launched simultaneously on Wednesday in 17 European countries plus the US and Japan.

Customers are able to view, select and purchase an entire collection or filter their search according to colour, material, or heel height. Items can be viewed from various angles and there is also a zoom function.

The website too includes a ‘Fashion Show Selection’ where shoppers can browse through looks seen on the Paris catwalk.

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