Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Halston targets growth with heritage collection

  • Comment

Luxury brand Halston is launching a lower-priced collection and is targeting European expansion.

Halston, which is sold in department stores Selfridges and Harrods and on etail site Net-a-Porter, will launch Halston Heritage in spring 10.
London agency Mirabel Edgedale will handle the European and Middle Eastern distribution.

The mainline will continue to be controlled in-house with no external distributor.

The Halston Heritage collection will draw from the brand’s archive, particularly from its heyday in the 1970s, and will include tie-dye and sequined dresses, chiffon gowns, espadrille wedges and sac bags. Retail prices will range from US$55 (£33) for a T-shirt to US$595 (£364) for dresses. This is lower than the mainline’s US$700(£428) to US$6,000 (£3,671) price points.

Designer and Halston creative director Marios Schwab plans to take the mainline in a new direction, focusing less on the archive and more on contemporary pieces.

Halston president and chief executive Bonnie Takhar said: “Mirabel Edgedale is unparalleled in the European market in its ability to establish successful commercial businesses for fashion houses and promote a retail strategy that befits each specific country and brand.”

For details, call 020 7352 2400.

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.