Hugo Boss signs Graeme Black to drive womenswear
Hugo Boss has named London-based designer Graeme Black as creative consultant for the Boss Black women’s collection.
Black, who will continue to design his signature label, began working for the German company in the spring. Black has collaborated with director of Boss Black womenswear, Karin Busnel.
Boss Black is the most formal of the three Boss women’s collections, which include Orange and Hugo.
Black’s first collection – which will be more feminie and luxe - will be for autumn 10. Womenswear accounts for about 13% of group sales at Hugo Boss, or €220m (£200.7m).
Scotsman Black worked for John Galliano and Zandra Rhodes in the early nineties. He also worked for Giorgio Armani and Ferragamo and in 2005 launched his own label.
Philipp Wolff senior vice president, communications said: “The Boss Black label has never had an outside creative consultant before, and this move is a sign that we are investing in women’s wear and taking it very seriously.
“Graeme is a valuable addition to the design team — and a great inspiration.”