La Perla to rationalise brand strategy
Italian lingerie firm La Perla is to rationalise its brand portfolio and lower prices in a move it claims will boost its market share.
Subscriber only content
You must be a paid subscriber to Drapers magazine to read this article and receive complete, unrestricted access to drapersonline.com
Drapers Subscribers:
If you are a Drapers subscriber please sign in with your email address and click submit:



The power that Kate of Croydon once had on label launches seems to have waned on home shores.”


