Retailers and brands need to have an authentic brand story that is consistent throughout the business to establish an emotional connection with consumers, regardless of price level and sales channel, retail bosses agreed at the Drapers Fashion Forum.
Speaking at the Drapers Fashion Forum 2015, Zalando vice president of womenswear Dalbir Bains and Fitflop chief executive Michael Lockett discuss their top markets worldwide, globalising their offer and attracting the right international talent.
Many choose jeans for their fashionability, others for authenticity and some for functionality. Whatever the reason, with 70 million pairs sold in the UK every year, clearly our love affair with denim continues.
Fashion Rocks, the premium young fashion retail concept planned by the founders of USC, is poised to launch early next year under the aegis of former Cruise managing director John Heath and design director Martin Lacey.