Fred Perry launches limited edition birthday polos
Young fashion brand Fred Perry has teamed up with a host of British designers to create a collection of limited edition polo shirts.
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British designers Giles, Simone Rocha, Christopher Raeburn and JW Anderson were tasked with creating ten unique Fred Perry shirts each as part of the brand’s 60th birthday customisation project, and they will go on sale at London designer indie Dover Street Market.
These shirts will sit alongside the first 25 customised polo shirts created for the anniversary and will be on display at Dover Street Market from January 26 to February 9. The brand has enlisted the help of 60 Fred Perry fans including Bradley Wiggins, Damon Albarn, Raf Simons and Christopher Raeburn to personalise the original 1952 Fred Perry shirt.
The limited edition products will be available to buy from the London indie from January 26 and the customised shirts will be auctioned, with all proceeds going to the Amy Winehouse Foundation.