Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Management rejig at New Look + video of first TV ad

  • Comment

New Look has promoted Will Kernan to group managing director (owned stores), overseeing its entire network of company-owned stores.

Kernan, who previously looked after the high street chain’s shops in the UK and Republic of Ireland as UK managing director, will take charge of stores in France, Belgium and Holland. He has been charged with developing a group trading and operations strategy across all of New Look’s company-owned stores.

International director Michael Lemner has been appointed group managing director for franchise, developing markets and Mim, New Look’s French value fashion chain.

The changes have prompted a reshuffle of management beneath Kernan and Lemner. Pat Lee, who joined New Look from Next last year, has been promoted to group operations director. UK and Republic of Ireland retail director Jo McWilliams has been appointed country director (UK/RoI). Xavier Wilmes has been promoted to country director (France/Belgium).

Kernan said: “This will allow New Look to more effectively provide a consistent group operating framework, while supporting local trading needs as we roll out our stores.”

New Look has 612 UK and RoI stores and 25 in France and Belgium, plus franchises in the United Arab Emirates, Bahrain, Egypt, Kuwait, Saudi Arabia and Russia.

Separately New Look launched its first television advert as a trial in the Midlands last week. Watch the video to see the full advert.

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.