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Volcom ups retail portfolio in France

Streetwear brand Volcom has continued its retail expansion with two new stores in France.


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The label, which is owned by French luxury group PPR, has opened five other stores this year but on October 20 launched a store in Chamonix and at ski resort Les Deux Alpes on October 26. The brand now has a total of 12 stores across Europe.

The 2,045 sq ft Chamonix store hosts a selection of technical outerwear and streetwear. The store also includes features such as a photo station built inside a gondola, where customers can take a picture of their visit.

The brand, which is based around board sports including surf, skate and snowboarding, said: “Through these new retail openings, the brand can now finally claim its rightly earned spot as a key player in the European snow outerwear business.”

Last week parent company PPR reported that like-for-like sales had grown 6.6% in its third quarter to €2.6bn (£2.09bn) in the three months to September 30. However the company reported that Volcom’s revenue had contracted during the period due to delivery delays.

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