WDT boss to lead fast-fashion overhaul
Asbed Momdjian, founder of World Design & Trade (WDT), the company behind young fashion brands Firetrap, Fullcircle and Sonneti, has outlined plans to turn the group into a specialist fast-fashion branded supply house and slammed the traditional two-collection, multi-brand retailer route to market as “dead”.
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Anything that makes taking risks - arguably the only way to fight your way out - harder is a serious problem’




