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Firetrap1

WDT boss to lead fast-fashion overhaul

Asbed Momdjian, founder of World Design & Trade (WDT), the company behind young fashion brands Firetrap, Fullcircle and Sonneti, has outlined plans to turn the group into a specialist fast-fashion branded supply house and slammed the traditional two-collection, multi-brand retailer route to market as “dead”.

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