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Vero Moda dips its toe into swimwear

Young fashion brand and retailer Vero Moda will launch a swimwear range and wholesale its Vero

Moda Intimates lingerie collection following a successful trial.

Vero Moda, which is owned by Danish brand house Bestseller, will wholesale both ranges for spring 11 after piloting the lingerie collection in its own stores last year.

Both the lingerie and swimwear collections will launch on etailer Asos’s website this month, and Vero Moda is looking to add more stockists.

Wholesale prices for bikini tops are about £5 and bikini bottoms are £3.50. Bras wholesale at £5 and briefs are between £3 and £3.50.

Bestseller key account manager Rhona Colquhoun said: “[The collection is] on a par with Topshop but the quality is brilliant and is on a par with Calvin Klein.”

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