Drapers
Oliver Horton
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Magic number is the sum of success
8 December 2008
Malcolm Gladwell, who popularised the phrase ‘The Tipping Point’ in his first book of the same name, has written another in time for Christmas. -
Noise drowns out product’s message
1 June 2008
The fashion industry is good at making a noise. Catwalk shows get people excited, new stores or ad campaigns get people excited, and sales get people excited. It’s an exciting business. -
Why men like to be simple minded
3 May 2008
A friend recently sent me a joke. It listed 54 things a man must do to keep a woman happy. -
Dreaming of a full-price Christmas
5 December 2007
As Christmas looms, retailers face the tricky task of using Sales to lure shoppers while trying to maximise festive spending. -
Newcomers trigger bra wars in the UK
25 August 2007
Overseas lingerie retailers are gearing up for a UK assault. But the dominance of Marks & Spencer and fashion multiples means they will have to work hard to gain a foothold in the market -
Gieves & Hawkes plans more overseas stores
18 August 2007
Gieves & Hawkes plans to refurbish its Sloane Square store in London and push into Far Eastern markets after the business recorded a loss last year. -
Will retailers click with branded sites?
18 August 2007
With online spend set to double in the next five years, high street giants are preparing to launch branded fashion websites. But how will they fare in the saturated online market? -
M&S streamlines design team in menswear rejig
11 August 2007
Marks & Spencer has restructured its menswear design department as part of a move to integrate its design and buying operations. -
Mary to tackle menswear in new Queen of Shops shows
11 August 2007
Retail troubleshooter Mary Portas has started the search for five new fashion independents to take part in the second series of Mary Queen of Shops.
