We can't get under the skin of these issues without your input so please take the time to do our survey’
Patricia Davidson
London
Seven books for John Wiley on where, why and how to shop online. Runs fashion, beauty and lifestyle web directory http://www.thesiteguide.com and blog http://www.glamoursleuth.com. e-consultant for newbie and re-launching online retailers, retained consultant for www.shop.com and Head of UK Corp Comms for fast growing customer review platform www.ekomi.co.uk.
Has written for the Daily Mail, Red Magazine, Easy Living and others, been interviewed on BBC Breakfast, GMTV, Working Lunch, Radio 2, Radio London and others. Last book, The Shopaholic's Top 1000 Websites, was serialised by The Daily Mail in 2009. www.thesiteguide.com voted in Top Five for Clothes and Shoes by the Saturday Telegraph.
Recent activity
Comments (2)
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Comment on: Asositis; Excessive preoccupation with acquiring the qualities of ASOS
I believe that it's essential to have a good hard look at what the leaders in any field are doing, particularly with online, it's totally unnecessary to try and reinvent the wheel. Having said that there are always obvious markers that contribute to making something great - get those down and then hone in line with your offer, be it fashion, beauty or any other area. It always helps to have a huge marketing budget, of course. Anything 'itis' isn't necessarily a good thing.
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Comment on: Donna Ida has a smashing idea
If only more people would turn negatives into positives like this - clever them!
