Next Generation
Next Generation 2012
Meet the rising stars of fashion retailing
There’s nothing quite like editing Drapers Next Generation supplement to remind me of how much talent we have in our industry.
A wonderful chance to nurture talent
For the third consecutive year we have decided to sponsor the Drapers Next Generation initiative.
2012 Next Generation Academy
Next Generation Academy competition
If you want to make your mark in fashion, or want expert career advice, enter our exclusive competition.
Features
Back to the shopfloor
She may helm Oasis, but Liz Evans insists that a day in store is still the best source of knowledge.
Tooled up
Make sure you secure that dream job by arming yourself with both traditional and modern means.
On the road to success
Rising tuition fees and fewer jobs mean choosing the right access route is crucial if you want to make it in the fashion industry.
Me and my mentor
Whether you’re a senior director or a rising star, there will have been someone along the way who you will never forget as a mentor. Three of fashion’s biggest names reveal theirs.
30 under 30
2012 Partners
Calvin Klein
Calvin Klein Underwear and Calvin Klein Jeans, divisions of Warnaco Group, Inc. are proud to sponsor Draper’s Next Generation 2012.
Asos
As UK’s largest independent online fashion retailer, ASOS is constantly striving to create an online fashion experience to delight customers around the world.
Aurora Fashions
Aurora Fashions owns, develops and manages some of the UK’s most respected women’s fashion brands, Coast, Karen Millen, Oasis and Warehouse.
Next Generation
Interview
Sir Philip Green
Few within the fashion sector have been as outspoken or active on the issue of promoting new talent as Arcadia Group’s boss.
News
McDowell calls for more apprentices
Fashion commentator Colin McDowell has called for more apprenticeship schemes in the industry, echoing the sentiments of many UK fashion manufacturers.
New talents must think of themselves ‘as a brand’
Pentland Brands’ Andy Rubin tells next generation of fashion talent they must be proactive to succeed.
Buying experts share their experience
Top buyers (from left) Selina Jones, senior buyer, menswear at House of Fraser, Burton head of buying Glen George and Claire’s buying director Lisa Bardell said the key to a good buyer lies in understanding the customer and the competition, putting product and trend above price, while offering value for money.
Be commercial and creative, ambitious designers told
High street and premium designers urged the next generation of design talent to marry commerciality with creativity to succeed in today’s competitive market.
Dialogue is ‘critical’ in online marketing
Businesses that engage in two-way communication with their customers will deliver the most effective online marketing campaigns, said leading marketers at the Drapers Next Generation Academy.
Pure Spirit kicks off search for young talent
Pure Spirit, a spin-off of the contemporary womenswear event Pure London, has launched a competition to find talented young designers as part of its Next Generation initiative.
Do homework to make Hobbs’ grade
Hobbs merchandise and production director Susan Millen said that when it came to hiring new talent, she looked for people who can build relationships and who had done their homework on Hobbs.


Anything that makes taking risks - arguably the only way to fight your way out - harder is a serious problem’





