Beth Coburn

Beth Coburn recently became area manager for own-brand accessories in House of Fraser’s top 21 stores.

She began working part-time in the retailer’s MetroCentre store while at university in Leeds and joined the management training scheme after graduating. Since then Coburn has worked for key House of Fraser stores, gaining broad experience of the business.

“The product area manager role is a completely different challenge for me as I’m used to managing within one store,” she says. The role is an important one – accessories are the second most important category for Christmas, and House of Fraser is driving sales from its house brands, Coburn says. It’s a role that is also raising her profile in the business.

“I know what it’s like to get a head office visit. But I hope I can talk easily about what will make a difference to sales. I like people, I like working with customers, and I treat people with respect.”

Peter Gross, House of Fraser’s executive director, retail operations east, says: “Beth is committed to her personal development, which has seen her progress her management career in stores such as the MetroCentre, Glasgow, Birmingham and Leeds. Having benchmarked for a store manager role last year, she has now moved into a new house brand area manager role. Her stores are already seeing the benefit of her support and guidance.”

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