Anything that makes taking risks - arguably the only way to fight your way out - harder is a serious problem’
Philip Yates
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Comment on: Five online fashion stores for Mary Portas’s shopping tribes
Most new and existing retailers don’t understand is the market. I was brought up on the principle of you find out what your customer wants and sell it to them at profit.People enter retail because they think it is a good idea and it looks easy they see people behind a counter and think I have good taste in clothes I like to buy thing for myself, family I can be successful, what they don’t realise that a good retailer know their market and more importantly be profitable! My 30 years of retail experience says you cant plan enough as the saying goes “failing to plan is planning to fail” its not just good ideas that make a business work its all in the preparation
