Drapers
Roger Wade
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Understand your DNA to build a brand identity
13 February 2010
Rumours of B&B’s demise are premature. The only disappointing aspect was the lack of good UK indies who attended. -
How to develop a successful brand
20 October 2008
Last week I spoke at the London Fashion Network about how to fund and grow fashion brands; the whole climate for starting a fashion brand has changed dramatically during my 20 years in the industry. -
Make friends and influence brands
18 August 2007
Everyone's a winner if retailers build better relationships with their brands, says Roger Wade -
The secrets of own-brand success
21 July 2007
Roger Wade offers advice on starting an own label and why retailers make the best brand owners
