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Sean Mauger
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Comment on: How can Jordan market her Katie Price Equestrian clothing online?
KP Equestrian is currently only available online from Derby House, I think if Katie really wants to have an impact in the equestrian market, then she needs to offer her products using affiliate channels, as this is probably the best way to gain maximum exposure online and ensure her products are promoted across a wide variety of equestrian websites. I think her current exclusive deal with Derby House is quite a restrictive promotional model, any equestrian manufacturer will tell you, the key to being successful in the de-centralised equestrian market is to make sure your products are available to lots of different distributors across the country; this should also be the case online.
