Fashion stylist
Brands could learn a lot from rock fans' loyalty
Their bedroom walls are covered in posters and their ringtone plays their favourite song.
New fashion websites despite the credit crunch
It seems like a new trend as last month the Daily Mail launched their fashion site powered by online retailer Koodos.com.
Catwalks, cakes and other tasty things
Many designers know who their customers are and they are seeking out more traditional and direct ways of communication with them. The trunk show is back - really it was never gone but it was always available to the loyal private customer.Lots of boutiques do trunk shows or in-store fashion shows. I’ve been to several trunk shows at Browns and Caroline Charles has been doing in-store fashion shows for years. Recently I attended a trunk show at the Dorchester for Sonia Rykiel.
Niche clothing companies show 40% YOY online sales growth
The data has been compiled from retail websites where year-on-year data is available. The bottom line is that online is performing well overall, even though the high street is suffering.
Online shopper behaviour
The data, compiled from over 60 e-tail websites over a three month period built on the same platform all using Google Analytics, studies where visitors land on websites and what actions they take.
Support industry designers
Vauxhall Fashion Scout recently had their first salon evening for the designers showing at their venue during London Fashion Week. Koodos.com chief executive Miriam Lahage was the guest speaker and she gave the designers a lot of insight to the business of fashion. She discussed topics like with the changing economy how can fashion survive, the relationship with buyers and developing a wholesale business. Miriam is constantly finding ways to support new designers: Koodos.com is featuring ...
The 'mystery' of search engine optimisation
SEO specialists can have retailers spending fortunes on search engine optimisation, when a few well-targeted investments will work, backed up by a lot of the single most important activity - getting (good quality and relevant) links from other websites to yours. Even a site that only executes partially well on the list below will do well.I was prompted by a piece in the E-commerce Guide and here’s the top ten, which I generally accept and recommend. Concentrate on getting ...
Celebrities and fashion
The general public has become more aware that celebrities are paid to wear certain dresses, show up at certain clubs and promote certain items, and none of this seems to affect the celebrities’ status or take away from the brand. For the most part I don’t think the public loses faith in a brand or a celebrity if money’s exchanged - I think we’ve just come to expect it: it’s how things are.
What is the New Couture?
You walk in, you’re offered a cup of tea and you feel welcome. Harriet’s Muse is one of these designer shops, and they’re a great example of a growing trend for custom made garment, which they like to call “New Couture”.
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