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Fashion stylist

Brands could learn a lot from rock fans' loyalty

28 November 2008 Posted by: -

Their bedroom walls are covered in posters and their ringtone plays their favourite song.

New fashion websites despite the credit crunch

21 October 2008 Posted by: -

It seems like a new trend as last month the Daily Mail launched their fashion site powered by online retailer Koodos.com.

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Catwalks, cakes and other tasty things

10 October 2008 Posted by: -

Many designers know who their customers are and they are seeking out more traditional and direct ways of communication with them. The trunk show is back - really it was never gone but it was always available to the loyal private customer.Lots of boutiques do trunk shows or in-store fashion shows. I’ve been to several trunk shows at Browns and Caroline Charles has been doing in-store fashion shows for years. Recently I attended a trunk show at the Dorchester for Sonia Rykiel.

Niche clothing companies show 40% YOY online sales growth

6 October 2008 Posted by:

The data has been compiled from retail websites where year-on-year data is available. The bottom line is that online is performing well overall, even though the high street is suffering.

Online shopper behaviour

22 September 2008 Posted by:

The data, compiled from over 60 e-tail websites over a three month period built on the same platform all using Google Analytics, studies where visitors land on websites and what actions they take.

Support industry designers

9 September 2008 Posted by: -

Vauxhall Fashion Scout recently had their first salon evening for the designers showing at their venue during London Fashion Week. Koodos.com chief executive Miriam Lahage was the guest speaker and she gave the designers a lot of insight to the business of fashion. She discussed topics like with the changing economy how can fashion survive, the relationship with buyers and developing a wholesale business. Miriam is constantly finding ways to support new designers: Koodos.com is featuring ...

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The 'mystery' of search engine optimisation

18 August 2008 Posted by:

SEO specialists can have retailers spending fortunes on search engine optimisation, when a few well-targeted investments will work, backed up by a lot of the single most important activity - getting (good quality and relevant) links from other websites to yours. Even a site that only executes partially well on the list below will do well.I was prompted by a piece in the E-commerce Guide and here’s the top ten, which I generally accept and recommend. Concentrate on getting ...

Celebrities and fashion

5 August 2008 Posted by: -

The general public has become more aware that celebrities are paid to wear certain dresses, show up at certain clubs and promote certain items, and none of this seems to affect the celebrities’ status or take away from the brand. For the most part I don’t think the public loses faith in a brand or a celebrity if money’s exchanged - I think we’ve just come to expect it: it’s how things are.

What is the New Couture?

15 July 2008 Posted by: -

You walk in, you’re offered a cup of tea and you feel welcome. Harriet’s Muse is one of these designer shops, and they’re a great example of a growing trend for custom made garment, which they like to call “New Couture”.

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