Anything that makes taking risks - arguably the only way to fight your way out - harder is a serious problem’
Sushma Sagar
London
Sushma Sagar used to be a woven textile designer, but a twist of fate has allowed her to spend the last ten years getting into the heads of young boys (research) and girls.
Marketing fashion names such as Diesel, Ted Baker, Ben Sherman and now Banana Republic, she considers herself a brand courtesan, however is keen to point out that she was always faithful and genuinely loved each one at the time. When not working as a Brand Manager, she can be found chewing the cud in Victoria Park, still looking for a chippy that does gravy and taking London’s creative pulse in as many ways as she can.
sushmasagar@btinternet.com
Recent activity
Blog Posts (48)
-
60’s mod-diva meets drunken soul sailor…
The world was rocked by the death of Amy Winehouse, so tragic and perhaps not so surprising given her well documented struggle with addictions. The desperately skinny and tattoed body, was the unlikely home of a huge and undeniable talent. Amy was a original and I’m truly sorry we will never get to hear her voice again.
-
The Middleton Midas Touch
The stores in the Kings Road were delighted this week when Kate Middleton and her sister decided to go shopping. What was particularly interesting to note, was how the retailers that she shopped at responded at their unexpected stroke of luck.
-
Wardrobe Maths
We are living in an age of extremes:- extreme weather, extreme disasters, extreme political opinion and extreme shopping behaviour. Today CNN reported that the American shopper will spend on designer and cut-price brands – but nothing in-between. High-end luxury and low-end bargain retailers are performing well but the USA middle market is getting squeezed, just like the middle classes are in the UK.
-
Bath...city of fashion?
When I think of Bath, the following springs to mind: Roman Spa, Georgian buildings, quaint streets, rugby loving Daily Mail readers even.… but not fashion? A recent visit to look at the new Banana Republic store location, allowed me to explore the town to understand where fashion sits on the radar… and to my surprise, it is bang in the middle.
-
All work and all play
With a new Banana Republic store launch in Milan looming and keeping the rest of the portfolio ticking over, of late, it has been very difficult to find the time to network. Last week I carved out two evenings to do just that and cut loose a little.
Sushma Sagar contributes to:
Comments (0)
Sushma Sagar has not added any comments yet.
