These deals prove there is a renewed appetite for fashion businesses"The Online Fashion Position
Selfridges finally online
According to recent external research, which takes data from Google Ad Planner, Selfridges has a higher number of unique monthly visitors earning £50,000 or more than NET-A-PORTER, beaten only by ASOS, Topshop and Harrods.
Are you happy with your e-commerce platform?
Or are you suffering from post traumatic platform selection stress?
Was it right for ASOS to leave the Drapers Etail Awards empty handed?
Some of you may have been surprised to learn ASOS, the leading online only fashion store, left the Drapers Etail Awards 2010 empty handed.
What’s happening to email marketing?
Many can see open rates going down and click through rates joining them. So what is happening to email marketing in online fashion?
How much content do you need to sell clothes online?
Blogs, videos, e-books, glossies, configurators and more. Online fashion retailers are creating more content than ever before.
A transactional website for Primark
H&M and Zara have announced plans to retail online from next year. But what about Primark?
Asositis; Excessive preoccupation with acquiring the qualities of ASOS
Swine flu’s out of the headlines, but there’s something else going around in online fashion retail; I’m calling it asositis.
Ask The Expert - Send your e-commerce question in today!
The Online Fashion Position has been very quiet of late whilst I take part in Ask The Expert here at Drapers.
My-Wardrobe.com – Model vs Mannequin, which do you prefer?
Last week online designer clothing store My-Wardrobe.com launched model product images using in house models.
Will Simon Fuller’s Fashionair.com get 22m viewers?
Can Simon Fuller’s new web launch Fashionair.com “potentially attract 22m visitors”?
Improving your online shopping experience: Schway, iStylista and Empora
Which of these online fashion tools does it for you; Schway, iStylista or Empora?
Arcadia gets bloggers to Beth Ditto Evans party
I have to commend Arcadia Group for embracing bloggers in the Beth Ditto campaign.
theOut of my size – but they do fit, honestly. theOutnet.com’s appeal
theOutnet.com certainly stands out from some of the conventions of great shopping experiences.
Interview with NOW magazine editor Abigail Blackburn
An interview with NOW magazine editor Abigail Blackburn. Find out how the growth of online retail has had an impact on the magazine’s editorial.
Tesco will upset the online fashion retail market
Why am I excited about the impending birth of Tesco’s online fashion store?
14 ways to promote a new fashion label online
Last week I commended new fashion label e.g. fashion for its blogger focused online marketing strategy. Here are 14 things every new fashion label can do to promote itself online.
Online fashion retailers, homewares and SEO
Whether it’s the daily email alerts from Drapers confirming the boom in online fashion, the remarkable year-on-year growth figures for ASOS or Hitwise showing an increase in traffic to online clothing retailers, online fashion is all very optimistic.
Arcadia online – all under one roof?
Could Arcadia one day follow suit with its brands available from one digital offering?
Online Fashion 100: so far, mostly good
So last week I published Online Fashion 100, an eBook celebrating the inspirational, interesting and influential people in the online fashion industry.
Rob Bostock on White Stuff’s online retail plans
Rob, when did the White Stuff launch its website and has it met expectations?
Sarah Maskell on Philip Green and launching a lingerie brand
Leon Bailey-Green talks to Sarah Maskell, founder of Oola Lingerie, about working with Philip Green and marketing her online store.
Claire Russell of Shudoo on starting an online business
Launched in 2003 as Ugs & Kisses the company became synonymous as a retailer for UGG Australia and other sheepskin brands. Re-branded as Shudoo in May 2008 and a brand new website on the way, things are looking up for Shudoo’s co-founder Claire Russell.
Chantelle Znideric asks Leon Bailey-Green about online fashion in 2009
There was an increasing amount of independent and retail branded fashion blogs, which emerged in 2008. Why do you think fashion blogs have become so popular?Online fashion retailers have realised the merit in producing content.
Lily And Lionel’s Alice Stone on launching a designer label online
Alice, tell us how Lily and Lionel started. Where did the inspiration come from?The Brand name originated from my late grandparents who were also passionate about fashion and the industry.
Online fashion store Rokit to embrace more blogging
Firstly Holly, tell us briefly what being a Website Manager for Rokit entails?The main focus is getting new product onto the site, as we are a vintage clothing company we only have one of everything so it is important to keep a consistent flow of fresh items online. We also get a lot of requests for press loans and features and we publish a monthly newsletter.Why did Rokit choose to launch a transactional store instead of using eBay?
Catwalk Genius founder Helen Brown optimistic in credit crunch
Want something that little bit special, a really one off piece? Catwalk Genius is here!Recently re-launched with new functionality Helen Brown, the site’s genius director reveals how she went from finance to fashion, how the site works, why you should invest in designers and credit crunch style.You come from a financial background. What made you go from that to fashion?Mostly it was because our ...
Jamie Murray-Wells talks glasses trends and Specsavers
I spoke to Glasses Direct founder Jamie Murray-Wells about customers designing their own glasses, keeping up with high street fashion trends and partnership deals.
Where's Victoria Beckham's website for DVB?
Blogs, videos and photos of Victoria on her travels followed, and readers were able to (sort of) delve into the life of the singer turned fashion designer, as she launched her own jeans and fragrances.
Real or fake? Buying Ugg boots online
You’ll find hundreds of conversations on message boards (http://forums.moneysavingexpert.com/showthread.html?t=532039) and social networks about the much loved comfy boot – discussions on where to buy, how to spot fakes and which online stores are reputable are commonplace.
How can Jordan market her Katie Price Equestrian clothing online?
She’ll no doubt undertake her usual promotional duties to get the range out. The obligatory controversial TV appearances, mentions of the range on her reality show, and endless magazine interviews are sure to follow, but how can Katie/Jordan/KP/Whatever promote KP Equestrian online?
Are newspapers taking online fashion revenue seriously?
If reports are to be believed online fashion is immune from the credit crunch, and it’s no secret that newspaper groups are keen to find more revenue opportunities from their online offerings.
Celebrity fashion brands analysing online conversations
Online measurement can tell us which celebrity range has the most talkability and therefore potential. Not selling well doesn’t mean the celeb in question can’t push fashion, but it suggests it is aimed – through price points, marketing etc. - at the wrong audience.
Protecting brand image online
Topshop’s deal with Kate Moss was as much to do with using the model’s fame for brand awareness, as allowing shoppers to get her flawless style.
Primark should communicate its ethical standards online all year round
Primark has put together a website to communicate its ethics (www.ethicalprimark.co.uk). The tone of the website appears to be a response to the recent Panorama programme.
Online fashion retailing - Trust
Alan White from N Brown Group focused on trust during his presentation and kicked off by saying customers have to trust online stores ‘to order what they cannot touch’, ‘to pay before they receive’, ‘to handle their personal data’ and ‘to believe what they say’ – this trust is earned.At every stage of the customer journey you have to focus on building trust. Customer service communication (email and telephone) is often an overlooked part of building trust.
Online fashion retailing - Being relevant
One of the themes that cropped up in many a presentation was the importance of relevancy.
Online fashion retailing and search engine traffic
According to Nick nobody uses Google to search for the type of fashion item they are looking for – a statement I disagree with.
Five online fashion stores for Mary Portas’s shopping tribes
It determines the way we shop and more importantly where we shop. I’ve picked out some great online stores for five of Mary’s shopping tribes; Fashionistas, Miss Vintage, The Bag Hag, the Bargianista and the Label Lover.
How Asda’s George clothing will succeed online
It’s a no brainer. Asda now has the potential to reach non-Asda supermarket shoppers, and offer fashion lovers a Primark without the queues.
The online fashion trust factor
Online fashion boutiques need to put trust at the heart of their brand building exercise to compete with high street names. These websites need what I call the ‘trust factor’.
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