The Online Fashion Position
All posts from: May 2008
How Asda’s George clothing will succeed online

It’s a no brainer. Asda now has the potential to reach non-Asda supermarket shoppers, and offer fashion lovers a Primark without the queues.
The online fashion trust factor

Online fashion boutiques need to put trust at the heart of their brand building exercise to compete with high street names. These websites need what I call the ‘trust factor’.





