The Online Fashion Position
All posts from: August 2008
She’ll no doubt undertake her usual promotional duties to get the range out. The obligatory controversial TV appearances, mentions of the range on her reality show, and endless magazine interviews are sure to follow, but how can Katie/Jordan/KP/Whatever promote KP Equestrian online?
If reports are to be believed online fashion is immune from the credit crunch, and it’s no secret that newspaper groups are keen to find more revenue opportunities from their online offerings.