The Online Fashion Position
All posts from: January 2009
Launched in 2003 as Ugs & Kisses the company became synonymous as a retailer for UGG Australia and other sheepskin brands. Re-branded as Shudoo in May 2008 and a brand new website on the way, things are looking up for Shudoo’s co-founder Claire Russell.
There was an increasing amount of independent and retail branded fashion blogs, which emerged in 2008. Why do you think fashion blogs have become so popular?Online fashion retailers have realised the merit in producing content.