Posted by:28 May, 2008
Online fashion boutiques need to put trust at the heart of their brand building exercise to compete with high street names. These websites need what I call the ‘trust factor’.
The trust factor is one or a series of things which gives the visitor reason to believe the website is as good to buy from, or better to buy from, than high street brands.
Here are three examples of how an online fashion store can build that vital online fashion trust factor.
Press – Showcase where the brands on the website have been featured in newspapers and magazines. Include the publication’s logo and a scan of the page where the brand/item appears.
Celebrity Endorsement – Has a celebrity worn a brand you carry? If so, show it off. Got a celebrity customer? Ask them for a quote and USE it!
News – Show you are at the heart of the industry by publishing news. You have to get this right to fit your audience.
What are your views on the trust factor? Let Leon know in the comments box below.
Leon Bailey-Green, Director of The Online Fashion Agency, is a consultant to businesses operating in the online fashion industry.