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Tia Trussardi
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Comment on: Will Simon Fuller’s Fashionair.com get 22m viewers?
i really wanted to love fashionair but i found the site surprisingly hard to navigate - it takes more time to find an interesting-sounding clip to watch than it does to view it! there didn't seem to be a clear target audience. some videos, e.g. erin featherstone's paris, seemed very teen-oriented while the "how to dress" clips were way more grown up. also i thought the content was not that great, largely due to poor editing. i can imagine editors thinking "let's do something with thakoon - that'll be great" without focusing on how to make a great thakoon clip. love thakoon, but his flat is boring!similarly, i don't know how it's possible to do a dull video about julia restoin-roitfeld's wardrobe, but they managed it!! i find the canadian www.fashiontelevision.com or indeed the new york times' style videos to be higher quality content. a great concept does not always result in great content alas.
