Retailers in London’s West End reported taking £20m in the first three hours of this year’s annual traffic-free shopping event on Oxford Street and Regent Street.
The 10th annual American Express Shop West End VIP day organised by the New West End Company saw both Oxford Street and Regent Street closed to traffic on Saturday and Sunday (November 24 and 25) allowing customers easier access to stores.
There was also a variety of entertainment on offer for shoppers as well as flash promotions and American Express card member offers.Retailers reported that fashion, including coats and accessories, sold well across the weekend.
“We will help our businesses make the most of this crucial trading period, and it’s encouraging to see the celebrity appearances helped to drive shoppers here early on,” said Richard Dickinson chief executive of the New West End Company.
“West End retailers have pulled out all the stops to create a fantastic environment for shoppers to enjoy. We’ve seen a rise in sales of 6.8% for October, and we are ready for this to continue in the run up to Christmas.”