By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.


Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.


Traffic-free West End draws shoppers

Retailers in London’s West End reported taking £20m in the first three hours of this year’s annual traffic-free shopping event on Oxford Street and Regent Street.

The 10th annual American Express Shop West End VIP day organised by the New West End Company saw both Oxford Street and Regent Street closed to traffic on Saturday and Sunday (November 24 and 25) allowing customers easier access to stores.

There was also a variety of entertainment on offer for shoppers as well as flash promotions and American Express card member offers.Retailers reported that fashion, including coats and accessories, sold well across the weekend.

“We will help our businesses make the most of this crucial trading period, and it’s encouraging to see the celebrity appearances helped to drive shoppers here early on,” said Richard Dickinson chief executive of the New West End Company.  

“West End retailers have pulled out all the stops to create a fantastic environment for shoppers to enjoy. We’ve seen a rise in sales of 6.8% for October, and we are ready for this to continue in the run up to Christmas.”


Have your say

You must sign in to make a comment.

Related Jobs

Sign in to see the latest jobs relevant to you!

Digital Editions

Drapers Archive

View digital editions of Drapers magazine


Next Generation


A talent nurturing initiative for those in the early stages of their career