Lingerie fashion trends

The buzzword fluttering around the lingerie industry is fit. A combination of women getting bigger and the popularity of TV shows fronted by stylists Trinny and Susannah and Gok Wan have helped to educate consumers on the importance of a well-fitting bra.

Lingerie brands specialising in larger cup sizes have reaped the benefits in an industry dominated by own-label, with Marks & Spencer leading the pack.

Lingerie trends in autumn 08 are also likely to be dominated by shapewear. Brands such as Made by Niki & Niki Lingerie and Elixir de Lingerie have given smooth lines and shapes a twist, with luxurious fabrics and pretty lace detailing.