Moda menswear served up a range of compelling contemporary tailoring, bright light knits in corals and lilac tones and a raft of easy to wear casual clothing.
This is the second season for Ben Sherman tailoring under distributor Baird Group and the brand has continued its contemporised three-part collection in a trio of fits, City, Kings and Camden. The 37 options within the collection all tip a nod to the brand’s mod heritage. Branding is minimal and skinny mod tonic suits in mohair and dogtooth styles are stand out, alongside bold candy striped and fancy dobby spotted shirting.
Prices £14 to £84
Contact 0207 268 0020
The Gibson collection is sartorial in style with dandyish three pieces suits a focus for Spring10. Shirting design has been brought back in house this season to gain consistency with suiting and patterns are bold, with candy stripes and Liberty prints key. Printed pocket bags add a nice touch.
Prices £24 to £120
Although Gloverall’s heritage lies with its winter duffle coat, the brand has introduced a stand out range of packable parkas and canvas toggle fastened coats for spring in a dazzling palette of bright green and royal blue. The brand has plundered its archive this season where branding is concerned and has reverted back to the original 1950s Gloverall logo for back of the neck branding labels.
Prices £65 to £80
Peak lapels were a focus this season for Feraud as the brand opted to develop a narrow fit, younger looking tailoring block with smaller collars. A palette of dove grey, lilac and muted green was key and linen jackets and shirting was on show. Polo shirts had zip-front detail while cardigans were punctuated by contrast piping and suiting featured contrast arm patches.
Prices £19 to £300
Contact 0207 012 1428
The Without Prejudice range has grown by 50% this season as the brand looks to broaden out its casualwear business. A range of bright patterned swimwear has been introduced and more casual shirting marks a move on from the brand’s formal roots. A new romantic inspired shirting range sit alongside seer sucker check shirts. The breast pocket has been removed from 30% of tailoring to give suiting a clean sharp look.
Prices £22 to £173
Contact 0207 624 0164
This season was Aigle’s second Moda outing and the brand presented a collection of nautical and safari inspired outdoor and casualwear. A classic cream chunky knit teamed with an oxford cotton candy stripe shirt was suitably summery, while a red and white nautical striped shirt channelled Henley Regatta. Safari khaki and camel gillets and shirting had technical appeal and 30% of the range comes in organic cotton.
Prices £25 to £95
Bruno st Hilaire
For spring10, Bruno St Hilaire has added an innovative technical touch to its cotton jackets and trousers. A washable non iron casual suit is a new development while almost all product in the range has been punctuated with comfort stretch elements in waistband ands legs. The brand is pushing its stock denim range for spring 10, with no minimums required, while coral was the standout shade in the range.
Prices £14 to £64
Contact 0800 9129896
Gabicci opted to show just its main range this season rather than run it alongside Gabicci Vintage. The range was typically bright and golf inspired with coral once again a key shade. Mercerised cotton polos with double printed collars alongside contrast colour fully fashioned knitwear were shown alongside lightweight Harrington jackets with a knit collar.
Prices £16 to £40
Contact 01422 233 700
Remus Uomo showed a range of bright lightweight knits in purple, royal blue and green alongside a selection of contemporary suiting which featured tuxedo piping detail and lilac Prince of Wales check. Collars have been shortened with the penny farthing style key. Bold candy stripes and the three piece suit were also a focus here.
Prices have been lowered for spring to a varied degree across the range.
Prices £10.95 to £130
The brand has brought in merino wool in for spring 10 as the brand John Smedley broadens out its spring fabric selection from sea isle and cotton, due to the colder summer months. Tailored jersey comes in a range of lilacs and vibrant pinks and plums while a more sober range of mercerised cotton polo shirts with gable stitch detail and navy striped mid sleeve length tops also feature.
Prices £37 to £50
Blue and white gingham shirting and Hawaiian style shorts sit alongside woven rugby shirts and a palette of lilac and baby blue at Camel Active for spring10. A lightweight camel coloured jacket is a key piece with plum sweatshirts and casual striped shirting with tab shoulder details comprising the most commercial items. Coral and navy are key shades.
Prices 38 to £90
New York brand has been selling in the UK market for two years is on task to double the brand’s 50 store account base via premium indies. The brand delivers 10 times a year its collection of bright and showy shirting. There are 175 shirts in the range, some are more sober than others but oversized cuffs and embroidery detail are common design features. A 2.8% mark up is recommended.
Prices 332 to £50
Contact 0207 4370101