Florals

Still strong after a season on the high street floral prints abounded across collections. Micro-florals were mostly at the younger end of the market while blown out blooms on structured, knee length dresses catered to a more mature customer. Brands further varyed their approaches, moving from abstract florals used as repeat prints on tops and dresses to a single oversized bold floral motif, onto watercolour style prints which crossed over with the painterly trend seen elsewhere.

To view more key looks from Pure, select a trend from the drop down menu below:

To view more key looks from Pure, select a trend from the drop down menu below: