Principles

Key looks
There are some brave new silhouettes at Principles this season, such as exaggerated hips on pencil skirts and sleeveless blazers teamed with 7/8 length trousers, but by keeping it subtle, the looks maintain the brand's smart wearability.  Ethnic embroidered bibs show a more youthful side, as do dip dye tiered skirts, while pussy bow blouses teamed with knitted tanks keep workwear neat but on trend. Evening dresses are glossy and come in peacock blue, emerald and fuchsia and feature oversized sequins on necklines.

Right for the market?
Principles has got it right this season, trying new things but still keeping the look easily wearable. Less overtly feminine than spring's offering, there are some more daring pieces, such as ultra sheer blouses and sexy leather trousers, which will excite younger shoppers trying Principles on for size.